How to Know Where to Focus Your Lead Generation
Lead generation can be broken down into two categories: prospecting and marketing. Here’s how to know which area you should focus on.
What kind of lead generation strategies can you use to get business for your business?
As you can see in the chart I’m showing in the video above, lead generation can be broken down into two categories: prospecting and marketing. Each category costs you something—prospecting costs you time, while marketing costs you dollars.
To decide which area you should focus your attention on, you need to figure out whether you have more time or money.
Each category costs you something—prospecting costs you time, while marketing costs you dollars.
If you don’t have a lot of money, you’re better off focusing on prospecting. Some prime examples of areas you can prospect include FSBOs, expired listings, open houses, builders, your SOI, and basic networking.
If you’ve been in the business for a while and you’ve got some money in the bank, you’re better off focusing on marketing. Areas you can market include radio, TV, the internet, direct mail, billboards, etc. In my opinion, it’s always a good idea to market where the consumers are and spend your money online. You can also hire an ISA to help with your marketing.
If you have more questions about how to lead generate for your business, feel free to give me a call or send me an email. I’d love to speak with you.